Tax efficiency is a complex and ever-moving target.

Our internal team can help you make sense of the tax laws, suggest strategies designed to lower or eliminate tax bills, and optimize financial and life decisions to help you potentially keep more of your money. We believe in making tax-aware decisions — because the only number that matters is “net of taxes.”

The composition of each client’s tax plan is unique — because everyone is different.

We believe the best way to approach taxes is proactively

Our goal is to help you identify and maximize every tax advantage allowed by law.

Multi-year tax strategy

Planning with an eye for the future

Integrated tax planning

Quantifying tax consequences of every decision

Year-round tax guidance

Because April 15th is too late

Let WealthSource guide your tax planning

591 Lytton Avenue Palo Alto, CA 94301

650-849-8172 Meet Your Advisor

Gene Gordon joined WealthSource Partners after 14 years of working for a large broker/dealer. Gene believes that he brings a unique perspective on deepening client relationships. Gene’s father was in the business for 30 years, and Gene joined him to start his career. Gene and his father had many discussions about legacy, wealth transfer, and supporting families and clients as they begin a transition. It has been this focus on understanding family dynamics that brought Gene to believe that his work is meant to increase the conversations between family members regarding financial dreams and goals. In addition, Gene’s care for and about clients as they age is a focus of his practice.

Born and raised in Palo Alto, CA, Gene graduated college from Boston University in 1986 with a Bachelor of Arts degree in Liberal Arts, with a focus on International Relations. After college, Gene lived in New York City for eight years, working for a major lifestyle brand in their retail division. It was during this employment that Gene grew to understand the importance of care, service, and the value of interpersonal relationships.

Gene is actively involved in the community supporting and coaching little league; Gene continues to play his sport of choice, soccer, in a competitive Sunday men’s soccer league.

Gene Gordon is a Registered Representative of Fortune Financial Services Inc., Member FINRA/SIPC. Securities offered through Fortune Financial Services Inc. located at 3582 Brodhead Road, Suite 202, Monaca, PA 15061, (724) 846-2488. WealthSource Partners, LLC and Fortune Financial Services Inc. are independent and unaffiliated entities. Check the background of this investment professional on FINRA’s BrokerCheck.

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GENE GORDON

All investments include the risk of loss and nothing herein should be construed as a guarantee of any specific outcome or profit.  The information described herein represents the philosophy, processes, and/or opinions of WealthSource, but may not represent the philosophy, processes, and/or opinions of or used by affiliates of WealthSource, including its Investment Adviser Representatives (“IAR”).  Consequently, you should consult with your WealthSource IAR to determine the applicability of the information described herein to the specific services that are being offered to you by WealthSource.  Furthermore, not all services mentioned herein are available to all clients or are offered by all IARs of WealthSource.  WealthSource is not a law firm and does not provide legal advice.  You should always consult with your legal and/or tax advisors to determine how any estate planning or tax planning strategies will apply to your individual situation.